Archive | September, 2012

Using Direct Mail For Your Church

Have you ever had a major ministry launch or event that needed to get out into your community? You may have printed thousands of invite cards, hung posters all over town or even used radio advertising. In very specific situations you may want to consider the very powerful tool of direct mail.

A couple of years ago a colleague – Alex Mclean and I began experimenting with direct mail for our k-12 school. Since then Alex does all the creative design and I do the metrics/list building/financial side of our marketing. I had recently attended a direct marketing luncheon for businesses and was introduced to a 3rd party direct mail partner – Modern Postcard. We now had everything we needed to begin experimenting.

Today you can work with a 3rd party company like Modern Postcard and drill down on just about any metric you desire. For our school we work with households with specific ages of children. With private school tuition being pretty significant, we only need our direct mail to produce a couple enrollments and the program is profitable for us. A typical 8000 piece oversize full color postcard would run us around 4500.00 (including list, printing and mail distribution).

But what about church? We wanted to do more with church via direct mail but found it hard to justify the expense being you couldn’t see a direct correlation on how it would get paid for. We all want to invest in kingdom building work and are willing to spend to do that, but sometimes cutting a check for 4,000.00 in the name of “kingdom building” gets a little tough when you come right down to it.

But then……we had a unique request. Our Celebrate Recovery program had an open house coming and had 1000.00 they were willing to spend to do community promotion. We set out to design a smaller, full color postcard and narrowed our list by limiting to one zip code. We chose to stick with our basic “families with children” list and ended up with a 4000 piece mailer. All in – printing, preparation and mailing cost us just over our 1000.00 budget.

Normally our CR program runs about 100 people, but that particularly night they had a 50% increase in visitors. Many of the visitors had their card in their hand when they arrived. Although, financially there is no payback from a ministry, we felt that 50 new people finding this free program as an introduction to the healing work of Jesus Christ was money well spent.

After this very successful scaled down direct mail promotion, we anticipate doing more of these kinds of highly targeted campaigns. Below is the front and back of the post cards we sent.

Click on images to enlarge for detail

What have you tried via direct mail?

5 Reasons You Must Live-Scan Volunteers That Work With Minors

Doing some form of background check in churches has become pretty common now, but I’m continually amazed at how many churches still do nothing. The facts are clear from convicted predators, churches are easy targets because have an inordinate trust level of people and an unquenchable need for volunteers. Put those together and a church is very vulnerable to being targeted.

Child molesters are very professional at what they do and they do a good job at it – convicted child molester

You must do background checks in your church ministries, it is essential. A church whom I’m closely acquainted with recently had to suffer through the aftermath of one of their hired youth leaders being caught molesting a young person in their youth group. If that wasn’t bad enough, he had a previous record. That means a simple back ground check would have revealed he had no business working with kids. That particular church is facing significant legal costs and a loss of confidence by the congregation. This is tragic for the victim, their family and the entire church family. This particular church may not financially survive this miss-step in operational procedure.

Here are 5 reasons you must not just background check, but institute a live-scan approach to your volunteers who work with minors:

1. Offenders have many victims

It has been shown over and over again, those who molest children are chronic in their behavior and are always looking for new victims. How many times have we seen in legal cases that once the story unfolds, multiple victims come forward sometimes over multiple decades.

2. Offenders can be the most unsuspecting people

The movies have given us a completely incorrect perspective on predators. They are rarely dark characters that whisk children away from a park or playground. Instead, they are highly trusted individuals who have built trust over a long period of time.

3. Offenders are rarely strangers

To the previous point, offenders are patient and are willing to build trust over a long period of time. They are almost never strangers, they need high levels of trust to ensure their ability to molest over and over again.

4. Offenders often prey upon trusting and vulnerable young people

Because of their desire to have ongoing sexual relationships with children, they know that well adjusted kids with a healthy relationship with a mom and dad, will not be vulnverable to a molester. Instead, they seek relationships with young children who often don’t have a father figure in their life, or have trouble making friends. They pray on this weakness by trying to give something to the child they are not receiving at home.

5. Offenders are often attracted to the faith community

Churches are vulnerable to predators because we naturally believe the redemptive work of God is at work in everyone in our midst. We believe the best in those who are part of our church. Equal to that belief…..we have an insatiable need for volunteers. When you put those two together, we have a perfect environment for putting a predator in right smack in the middle of our children’s ministry, potentially unsupervised.

What we do at Rancho…..

About 10 years ago we began doing background checks on any volunteers who work with our kids at Rancho Community Church. The decision was simple, and we found a company who would do the checks. The problem we found over time, is that most background checks just look at the history up until the moment of the scan. That means that anything that happens even just one day after the scan is not going to show up. The solution ultimately meant doing livescans through the department of justice. The problem is that most providers of livescans charge about $75.00 per scan…..that would mean 10’s of thousands of dollars for our church every year. So ultimately we took the difficult route of placing an application directly (quarter inch thick) with the DOJ and going through the 3 month process.

Now when we scan a volunteer we get a report that does an FBI level background check in 50 states. After the scan it remains active or “live” as long as you keep the volunteer active. This means that if one of your drivers for youth events gets a DUI over the weekend you’ll have an email the following week letting you know.

I can’t recommend enough taking the full live scan approach for your church. The application process is tedious and time consuming, but well worth the effort. This has been the single best safety decision we’ve made to protect our children and youth.

http://www.execpastor.com/google42e4b534cb699434.html